Dear Customers,

after 66 years of passionate work, the time has come for me to enjoy a calmer old age. I have therefore decided to retire. I conclude my activity satisfied with having contributed to spreading beauty in many homes.
I have had the pride of having in my store the most beautiful and extensive selection of Persian and Oriental rugs of the highest quality. I have kept only for myself the pieces that fascinated me the most.

Son of a carpet merchant, I grew up on bread and carpets. From a young age, in my free time, I went to my father s shop where I admired, enchanted, the endless variety of designs and colors. I watched the repairman at work and learned how much patient effort went into the creation of each carpet: the design cardboard, the laying of the warp, the skillful hands tying the knots one by one with wool of different colors, the weft passed after each row of knots and then beaten down. At the end of this endless work, shearing and washing reveal the carpet in all its splendor, ready to illuminate our homes with its beauty and warmth. 
At 21, encouraged by my father, I began working on my own with a company entirely mine.

An oriental carpet is the result of long centuries of an artistic tradition that still today remains alive and unchanged because it is the genuine expression of the soul of a people. In some places, the carpet is a way of life; in every home there is a loom; in the humblest dwelling an artist may be hidden. Knot by knot, row by row, day by day the carpet is completed and, discovered by skilled seekers, reaches us. And we, who love beauty and who seek the best that imagination, genius, and human skill have created, can no longer conceive of a welcoming home without carpets, for it is they who, more than anything else, give it light and warmth, make it welcoming and refined; unique, just as every carpet is unique. The strong concentration and the beating of the carpet's knots guarantee a product of exceptional durability. An oriental carpet, if perfectly preserved, gains beauty over time.

With best regards